> ## Documentation Index
> Fetch the complete documentation index at: https://docs.stage.systems/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> What the Performance tool shows, how fresh it is, and how it fits with Google Analytics if you use that too.

The **Performance** tool is your site's own analytics. No third-party script, nothing stored that identifies a visitor directly, and built around a few questions: how many people came, where from, what they read, whether they came back, and what AI assistants are doing with the site.

## The cards

| Card            | Shows                                                                                                                                                                 |
| --------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Overview**    | Daily and monthly visits, clicks on tracked elements, enquiries, and a traffic curve against the previous period. The range switch (day, month, year, all) lives here |
| **Retention**   | Pages per visit, how far people read, and how many came back                                                                                                          |
| **Sources**     | Where people came from: direct, search, social, referral, AI, and the top individual sources                                                                          |
| **Geography**   | A globe of countries and cities, plus who is on the site right now                                                                                                    |
| **AI activity** | Which AI companies are reading the site, and which pages AI assistants fetched for real people                                                                        |
| **Takeaways**   | Four sentences: the best week, the deepest-read page, the most-clicked element, and the AI line                                                                       |

<Note>
  **Comparisons are fair** A half-finished day is compared with half of the previous one, so it never reads as a drop.
</Note>

Campaign reporting is not here. It sits beside each campaign, in the Campaign tool's [funnel](/campaigns/funnel).

## How fresh it is

The dashboard updates every few minutes. The "on site now" count updates every half minute.

## Google Analytics

If you also use Google Analytics, put your measurement id under Settings, then Integrations. With **Require cookie consent** on, Google gets nothing until a visitor accepts.

## Next steps

<CardGroup cols={2}>
  <Card title="What is counted" href="/analytics/what-is-counted">
    Visits, consent, and what is never stored.
  </Card>

  <Card title="AI activity" href="/analytics/ai-crawlers">
    Crawlers, assistants, and what the numbers mean.
  </Card>
</CardGroup>