> ## Documentation Index
> Fetch the complete documentation index at: https://docs.stage.systems/llms.txt
> Use this file to discover all available pages before exploring further.

# Signups

> The email addresses your site collects on a waitlist or newsletter box, one list at a time, and how to export them.

## What a list is

Anywhere on your site that asks for an email without being an enquiry is a **list**: a waitlist, a newsletter box, "notify me when it launches". Your developer gives each one a name when they build it, such as *Waitlist* or *Newsletter*. The same name in two places on the site feeds one list.

An address joins a list once. Signing up again with the same address does not make a second entry; it adds any new detail they gave (a name, an answer to a question) to the one they already have.

Signups are separate from the [Inbox](/analytics/inbox-and-people). Someone who joins your newsletter does not become an enquiry, and nobody is emailed when they sign up.

## Where to find them

**Performance** shows a **Signups** card once your site has its first signup. Until then there is no card.

The card shows one list at a time. If your site has more than one, the name at the top is a menu: pick the list you want.

| Item             | Meaning                                                                                                                              |
| ---------------- | ------------------------------------------------------------------------------------------------------------------------------------ |
| The big number   | Signups in the selected time range (Today, Last 30 days, Last 12 months, All time), the same range as the rest of Performance        |
| **Total**        | Everyone on the list                                                                                                                 |
| **Unsubscribed** | Shown only if anyone has left the list                                                                                               |
| The rows         | The latest addresses, newest first, with any details they gave, the page they signed up on, the campaign that brought them, and when |

The arrows under the rows page through the whole list, ten at a time.

## Exporting

**Export** on the card downloads the selected list. Three formats:

* **CSV (spreadsheet)** opens in Excel, Numbers or Google Sheets, and is what mail tools such as Mailchimp import. Columns: `email`, any details, `status`, `signed_up`, `page`, `campaign`, `source`.
* **JSON** for a developer or an integration.
* **Emails, one per line** for pasting into a "to" field or a recipients box. **Copy emails** puts the same on your clipboard without a file.

An export contains the list's active members only, read at the moment you export. Anyone who has unsubscribed is left out. A list longer than 50,000 exports its latest 50,000, and the file name says so.

## Signups as a goal

Every list is also a milestone. When you [set up a funnel](/campaigns/setting-up-a-funnel) or start an A/B test, the list appears under **Custom event** as *signup: waitlist* (or whatever the list is called), so you can measure which campaign or which version of a page brings signups.