> ## Documentation Index
> Fetch the complete documentation index at: https://docs.stage.systems/llms.txt
> Use this file to discover all available pages before exploring further.

# The funnel

> Clicks, visits, engaged and enquiries for one campaign, per channel and per post. What each stage means and how to read it.

The funnel answers the only question a campaign really has: **who did it bring, and what did they do?** It sits in the analytics panel beside the campaign and fills in with the first click.

## The four stages

| Stage         | Counts                                                                                               |
| ------------- | ---------------------------------------------------------------------------------------------------- |
| **Clicks**    | Every tap on any of the campaign's links, including the campaign link. Bots and repeat taps included |
| **Visits**    | Real people who arrived. One per session, so someone who comes back after 30 minutes counts again    |
| **Engaged**   | People who stayed: read a second page, spent 30 seconds on one, or scrolled half of one              |
| **Enquiries** | People who filled in a form or wrote to you, and who first appeared after the campaign started       |

Each stage shows the percentage that made it from the one before.

## Breakdowns

* **By channel.** Which channel brought the people. Clicks on the campaign link count as their own channel.
* **By post.** One row per post, the same four numbers.
* **Pages.** Where those people went next on your site.
* **People.** The most recent enquiries, with the channel and post that brought each one.

## Probable matches

Most enquiries match exactly to the visit that brought them. Some match by a weaker signal and are labelled **probable**: likely, but not certain.

<Note>
  Only people who first appeared after the campaign started count. Someone who already knew you was not brought by the campaign.
</Note>

## Reading it

| If this stage is low                 | Look at                                                  |
| ------------------------------------ | -------------------------------------------------------- |
| **Clicks**                           | The post itself: reach, timing, the hook                 |
| **Visits**, compared with clicks     | A big gap is normal. Bots and link previews tap links    |
| **Engaged**, compared with visits    | The landing page. Did it deliver what the post promised? |
| **Enquiries**, compared with engaged | The path to the form. Is there one on the landing page?  |

## Next steps

<CardGroup cols={2}>
  <Card title="Setting up a tracking funnel" href="/campaigns/setting-up-a-funnel">
    The step-by-step with a checklist.
  </Card>

  <Card title="Inbox and people" href="/analytics/inbox-and-people">
    Where the enquiries land.
  </Card>
</CardGroup>