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What a list is

Anywhere on your site that asks for an email without being an enquiry is a list: a waitlist, a newsletter box, “notify me when it launches”. Your developer gives each one a name when they build it, such as Waitlist or Newsletter. The same name in two places on the site feeds one list. An address joins a list once. Signing up again with the same address does not make a second entry; it adds any new detail they gave (a name, an answer to a question) to the one they already have. Signups are separate from the Inbox. Someone who joins your newsletter does not become an enquiry, and nobody is emailed when they sign up.

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Where to find them

Performance shows a Signups card once your site has its first signup. Until then there is no card. The card shows one list at a time. If your site has more than one, the name at the top is a menu: pick the list you want. The arrows under the rows page through the whole list, ten at a time.

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Exporting

Export on the card downloads the selected list. Three formats:
  • CSV (spreadsheet) opens in Excel, Numbers or Google Sheets, and is what mail tools such as Mailchimp import. Columns: email, any details, status, signed_up, page, campaign, source.
  • JSON for a developer or an integration.
  • Emails, one per line for pasting into a “to” field or a recipients box. Copy emails puts the same on your clipboard without a file.
An export contains the list’s active members only, read at the moment you export. Anyone who has unsubscribed is left out. A list longer than 50,000 exports its latest 50,000, and the file name says so.

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Signups as a goal

Every list is also a milestone. When you set up a funnel or start an A/B test, the list appears under Custom event as signup: waitlist (or whatever the list is called), so you can measure which campaign or which version of a page brings signups.