Analytics - Stage

The Performance tool is your site’s own analytics. No third-party script, nothing stored that identifies a visitor directly, and built around a few questions: how many people came, where from, what they read, whether they came back, and what AI assistants are doing with the site.

The cards

Card	Shows
Overview	Daily and monthly visits, clicks on tracked elements, enquiries, and a traffic curve against the previous period. The range switch (day, month, year, all) lives here
Retention	Pages per visit, how far people read, and how many came back
Sources	Where people came from: direct, search, social, referral, AI, and the top individual sources
Geography	A globe of countries and cities, plus who is on the site right now
AI activity	Which AI companies are reading the site, and which pages AI assistants fetched for real people
Takeaways	Four sentences: the best week, the deepest-read page, the most-clicked element, and the AI line

Comparisons are fair A half-finished day is compared with half of the previous one, so it never reads as a drop.

Campaign reporting is not here. It sits beside each campaign, in the Campaign tool’s funnel.

How fresh it is

The dashboard updates every few minutes. The “on site now” count updates every half minute.

Google Analytics

If you also use Google Analytics, put your measurement id under Settings, then Integrations. With Require cookie consent on, Google gets nothing until a visitor accepts.

Next steps

What is counted

Visits, consent, and what is never stored.

AI activity

Crawlers, assistants, and what the numbers mean.