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Before you start

Connect your accounts. Settings, then Connections. Sign in to each channel you want to post to. Once per account.
Instagram Instagram captions cannot hold links. The one way to track visitors from Instagram is the campaign link in your bio. You will copy it in the last step.

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Compose

1

Create the campaign

Open the Campaign tool and use the Campaign menu in the top bar.
2

Title it

Short and human. It becomes the code on your links, and freezes once anything goes out.
3

Add a source

Press Add and pick the news post or page the campaign is about. You can write the article right here.
4

Add a frame per channel

X post, LinkedIn post, Instagram post or story. Write into each frame. Drag images between frames, pull them from the source, or open your library.
5

Add your links

Paste links to your site anywhere in the text. Stage adds the tracking code when it posts. Links to other sites are left alone. In the rare case a code cannot be minted, the post still goes out on time with a plainly tagged link: visits from it are still attributed to the campaign, but taps on it are not counted as link clicks.
Drag empty space to move around and hold ⌘ while scrolling to zoom. Everything saves as you go. Share a campaign. The address bar is the link. Copy it while a campaign is open and anyone on the team lands on that campaign, through sign-in if they need it.

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Schedule

Each frame has a clock. Pick a date and a minute, then press Add to schedule in the frame’s bar. Until you press it the pick sits there as a grey chip and nothing is scheduled, so you can change your mind. A scheduled frame shows an amber chip; open it and pick again to move it (Reschedule) or Clear to take it off. The Schedule tray at the bottom shows every frame on one timeline. Stage posts at that minute. The frame then shows what happened. Once a post is live its frame locks. To go again, use Copy into a fresh frame.

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Approval

Off by default: scheduling is publishing. Your Stage contact can switch on Campaign approval for your site (Settings, then Platform). From then on: An editor changing the content, account or time of a frame on a live campaign sends it back to Awaiting approval. Publishers’ and admins’ own changes keep it live. A frame whose minute passes while the campaign is waiting posts on the next publishing tick after approval, within about a minute.

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Measure

The analytics panel opens beside the canvas as soon as one post is live. Hover a row to spotlight its frame. Scroll to Funnel to see clicks turning into visits and enquiries.

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Next steps

Channels

What each channel supports and reports back.

Campaign links

Codes, clicks, and the 30-day memory.

The funnel

The four stages.