1
Connect your channels
Settings, then Connections. Sign in to each account you want to post from.
2
Give people a way to write in
The funnel ends at an enquiry, so the site needs a form or a contact button Stage can see: a Stage form, or the site’s contact button if the design has one. Set the notification address under Settings, then Forms.
3
Create the campaign
Open the Campaign tool. Title it, add a source frame for the post or page it is about, then one frame per channel. Put links to your site wherever they belong.
4
Schedule
Set a time on each frame. Stage posts at that minute.
5
Copy the campaign link
Press Copy on the chip beside the title. Paste it into your Instagram bio and anywhere else a post cannot carry its own link.
6
Read the funnel
Open the analytics panel and scroll to Funnel. The per-channel and per-post tables tell you which post did the work. The pages list tells you where people went next. See The funnel for what a low stage means.
Checklist
- Accounts connected
- A form or contact button on the site, with a notification address set
- Campaign titled, source frame added, one frame per channel
- Every frame scheduled
- Campaign link in the Instagram bio and anywhere else a post cannot link
Next steps
The funnel
What each stage means.
Forms
Build the form the funnel ends at.