The funnel - Stage

The funnel answers the only question a campaign really has: who did it bring, and what did they do? It sits in the analytics panel beside the campaign and fills in with the first click.

The four stages

Stage	Counts
Clicks	Every tap on any of the campaign’s links, including the campaign link. Bots and repeat taps included
Visits	Real people who arrived. One per session, so someone who comes back after 30 minutes counts again
Engaged	People who stayed: read a second page, spent 30 seconds on one, or scrolled half of one
Enquiries	People who filled in a form or wrote to you, and who first appeared after the campaign started

Each stage shows the percentage that made it from the one before.

Breakdowns

By channel. Which channel brought the people. Clicks on the campaign link count as their own channel.
By post. One row per post, the same four numbers.
Pages. Where those people went next on your site.
People. The most recent enquiries, with the channel and post that brought each one.

Probable matches

Most enquiries match exactly to the visit that brought them. Some match by a weaker signal and are labelled probable: likely, but not certain.

Only people who first appeared after the campaign started count. Someone who already knew you was not brought by the campaign.

Reading it

If this stage is low	Look at
Clicks	The post itself: reach, timing, the hook
Visits, compared with clicks	A big gap is normal. Bots and link previews tap links
Engaged, compared with visits	The landing page. Did it deliver what the post promised?
Enquiries, compared with engaged	The path to the form. Is there one on the landing page?

Next steps

Setting up a tracking funnel

The step-by-step with a checklist.

Inbox and people

Where the enquiries land.